Professional Coaching…The Secret Weapon of Peak-Performers

3 min read

Updated: May 30, 2022

We are pleased to announce here at MRF the launching of our Professional Coaching Services.

We are now certified in four coaching categories by the International Certified Coaching Alliance (CCA). The CCA provides oversight and is the international governing body providing us with our Code of Ethics & Standards.

These categories include the following:

· Executive Coaching

· Career Coaching

· Personal Development Coaching

· Life Coaching

Each one of these coaching areas is separate and distinct. They are dependent on the individual client’s wants and needs. They can be for organizations or individuals.

But first of all, how is professional coaching different than traditional consulting and advising?

Professional coaching is not training, instruction, or consulting. It is a new approach to individual empowerment. We are facilitators. We facilitate new insights, confidence, and a greater self-awareness so that YOU can be the Master of your own Destiny. We empower you to steer your own ship…chart your own course.

Why is coaching so powerful? Unlike, traditional consulting, advising, and instruction, with our guidance, it is YOU who will chart the course. We just facilitate and keep you on the path to self-discovery. And because you will be doing most of the work, you will be accountable to yourself. YOU will learn what Extreme Ownership really is. It is very powerful. It changes lives.

Why should I be interested? Because professional coaching is designed to take you on a journey of self-discovery to enable and empower yourself to make you more aware o yourself both personally and professionally. Once you buy into something, it becomes real. Change becomes a habit.

Who else has a coach? Tom Brady. Tiger Woods. All professional athletes. Leaders in the business and entertainment industry. Political leaders. The list goes on and on and on. I was actually shocked to find out just how many successful people have professional coaches now. It’s one way they get to be Peak-Performers. I have had a personal coach for many years.

Why us? As part of our executive search business, we have been coaching select executives within our clientele since 2003. As many of you already know, we have also been professionally coaching in the outside business community and U.S. Special Operation Forces (SOF) in the field of leadership coaching. This unique combination of coaching corporate and military peak-performers gives us a perspective that few coaching organizations possess.

As a result, we have become experts in helping individuals and organizations empower themselves in the areas of listening, inquiry, critical thinking, and intellectual exploration which are fundamental to great leadership and individual performance.

The only difference now is that we are internationally certified!

Final Thoughts: In the next four blog posts, I will dive more into the four different coaching areas that we will now be offering to our clients and any individual who wants to get to that next level.

I will demonstrate to you how they are related but very unique; and how they could have a powerful impact on your personal life and career. I will also provide more details on my own journey and experiences with professional coaching and how it has helped me.

Next Blog Post: Coaching Series Part One: Executive Coaching

We always welcome your feedback at

And be sure to read my blogs published every Friday at Rob’s Rants and listen to our award-winning podcast at Talent & Trust Podcast published bi-weekly and also released on LinkedIn.

All the best,

Rob Houghton

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