Life Coaching: You are in charge of your Happiness

5 min read

As part of our Four-Part Series on Coaching, I will discuss Life Coaching this week. As many of you already are aware, I am now certified as a Life Coach by the International Certified Coaching Alliance (CCA). The CCA provides oversight and is the international governing body providing us with our Code of Ethics & Standards.

Life Coaching

Life coaching is not Executive coaching. Last week, I did a blog on executive coaching whereby my clients are mostly corporate boards, business owners, and Human Resource Departments. They hire us to provide coaching to their executives within their firm.

Life coaching is a one-to-one relationship. There are no boards, executives, or human resource departments overseeing what is going on between the individual client and the coach. It is strictly a 100% confidential relationship between the coach and client.

Be Happy & Successful: Life coaching helps people with all aspects of their life. It can address health, wellness, and personal and professional success. What makes a person happy, healthy, and successful? Every person’s answer is different. We all have different values and beliefs about what we want to achieve or how we feel about success.

We will coach you on how to decide for yourself. This type of coaching is usually individualized, but we can and do accommodate small groups of no more than six to provide a more economical package to suit one group’s financial needs.

The Cost: An hourly fee for individual coaching is between $250.00 – $750.00 per hour depending on the duration and circumstances. I provide two hours of free coaching to select candidates in the insurance industry on a first come first serve basis every Saturday morning.

If we form a group of up to six like-minded individuals who want to focus on a particular area (read below), we typically will do a six-week session (one two-hour session per week) for a total of $499.00 per participant. Group sessions are on Monday or Wednesday nights starting at 7 PM.

As a life coach, we partner with you.

A Different Animal: We are not your advisor, consultant, teacher, or instructor. Coaching is a different animal. We don’t judge. We coach. Coaching is a method of guiding you down a path of self-discovery to enable and empower you to the self-realization necessary for you to develop your own ideas and solutions. This way you will own it. Extremely. And that is when the magic happens.

We work with all types of people from all walks of life. They may be confused about their current path and want to find clarity, purpose, and joy. They want more from their personal and professional life but aren’t sure how to start the journey.

It’s not about counseling. There isn’t judgment in how they reached this point. Coaching addresses the current situation and the future. We don’t spend a lot of time reflecting on the past. It helps someone understand how to move forward, overcome obstacles and achieve everything they’ve hoped for. Remember, it is a partnership, where your questioning opens up new possibilities and helps you reach your goals quickly.

Variety is the Spice of Life: Life coaching clients hire us to help them with the following types of situations:

• Feelings of stress and being overwhelmed.

• Wanting more out of life but not knowing how or where to start.

• Bored; wanting to learn something new and interesting.

• Wanting to learn how to properly live life!

• Learning how to connect with people and be more interesting to others.

• Suffer from illness and wanting to improve health. We do performance nutrition.

• Being open and ready to manifest their greatest desires.

• Want life to be easier and more fun.

• Improve overall wellbeing.

• Form a marketing or business plan to improve the company’s standing and beat its competitors.

• Transition successfully and quickly into a new leadership role.

• Decide on your organization’s priorities and how to delegate appropriately.

• Attract the boss’s attention and receive recognition for achievements and value to the company.

• Improve interpersonal communication, time management, and other important skills.

Professional coaching is not training, instruction, or consulting. It is a new approach to individual empowerment. We are facilitators. We facilitate new insights, confidence, and a greater self-awareness so that YOU can be the Master of your own Destiny. We empower you to steer your own ship…chart your own course.

Why us? As part of our executive search business, we have been coaching ordinary people to peak performers within our clientele since 2003. As many of you already know, we have also been professionally coaching in the outside business community and U.S. Special Operation Forces (SOF) in the field of leadership and peak performance coaching. This unique combination of coaching corporate and military peak-performers gives us a perspective that few coaching organizations possess.

As a result, we have become experts in helping individuals and organizations empower themselves in the areas of listening, inquiry, critical thinking, and intellectual exploration which are fundamental to great leadership and individual performance.

The only difference now is that we are internationally certified!

Why should I be interested? Because professional coaching is designed to take you on a journey of self-discovery to enable and empower yourself to make you more aware of yourself both personally and professionally.

Why is coaching so powerful? Unlike, traditional consulting, advising, and instruction, with our guidance, it is YOU who will chart the course. We just facilitate and keep you on the path to self-discovery. And because you will be doing most of the work, you will be accountable to yourself. YOU will learn what Extreme Ownership really is. It is very powerful.

Who else has a coach? Tom Brady. Tiger Woods. Warren Buffet. Elon Musk. Tony Robbins. All professional athletes have personalized performance and development coaches. Leaders in the business and entertainment industry. Political leaders. The list goes on and on and on. I was actually shocked to find out just how many successful people have professional coaches now. It’s one way they get to be Peak-Performers. I have had a personal coach for many years.

Final Thoughts: In the next two blog posts, I will dive more into the three additional coaching areas that we will now be offering to our clients and any individual who wants to get to that next level. I will demonstrate to you how they are related but very unique; and how they could have a powerful impact on your personal life and career. I will also provide more details on my own experiences with professional coaching and how it has helped me.

Next Episode: Coaching Series Part Three: Career Coaching

We always welcome your feedback at

And be sure to read my blogs published every Friday at Rob’s Rants and listen to our award-winning podcast at Talent & Trust Podcast published bi-weekly and also released on LinkedIn.

All the best,

Rob Houghton

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